NEW
DELHI: Tapping on the country's renowned supply chain, online
marketplace Flipkart has tied-up with the 'dabbawalas' of Mumbai to
ensure last mile delivery to consumers.
It is also experimenting with a crowd-sourced delivery model that will connect local sellers and buyers with the help of voluntary delivery personnel, reducing delivery time.
The move comes amidst growing competition among e-commerce firms such as Flipkart, Snapdeal and Amazon, who are ramping up their logistics and delivery network to build a sound last mile delivery channel to beat rivals in gaining a dedicated customer base.
It is also experimenting with a crowd-sourced delivery model that will connect local sellers and buyers with the help of voluntary delivery personnel, reducing delivery time.
The move comes amidst growing competition among e-commerce firms such as Flipkart, Snapdeal and Amazon, who are ramping up their logistics and delivery network to build a sound last mile delivery channel to beat rivals in gaining a dedicated customer base.
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